What matters most?

Hi Reader,

A line in last week's email really stuck with me. Often, we can use busyness as a way to signal that we matter and that our time is valuable.

But what is the actual measure of your time being valuable? What is the actual measure of you bringing value to others?

I can have a successful week by knocking out the to-do list and making sure every minute is filled, but then I find myself wondering if I've actually invested myself in the right things.

For me, the answer isn't found in my calendar or my to-do list. It's found in how I show up for others, my family, my friends, and my community. That's where it matters most. In my relationships.

To-do lists can easily distract you, pull you off course, and crowd out what matters most. (Remember the farmer from last week?) The to-do list needs to get done, and I need to show up well for others. Those are completely different demands. And if we're honest, we know which we've been neglecting and which we're investing in the most.

This week, figure out where your presence and your time are most valuable. Not the most urgent. The most important. Then choose it. Put it on your calendar and protect it.

Your time is valuable. Guard where you give it.

--Jason

PS. If busyness has been crowding out the leadership work that matters most, I'd love to help you think through it. The upcoming 3-month Leader Academy is for leaders who are ready to build with intention, find balance, and not just stay in motion. Reply to this email to learn more.