If you're really busy, don't take the time to read this email.


Today's Badge of Honor

Hi Reader,

"How are you doing?"

"Busy."

Is that a badge of honor for you... or a deep sigh? Because somewhere along the way our culture decided that busy is the right answer. The impressive answer. The one that signals you matter and your time is valuable.

But here's the thing. Busy is easy to fake. And if it's genuinely exhausting you (if it's leading to frustration and burnout) why do we keep holding it up as the goal?

I went to college in Texas and had the chance to live in a couple of small farming and ranching communities. My wife and I both miss it, honestly. The quiet. The pace. Life felt different there.

I remember asking one of the farmers how he got his rows so straight (this was before GPS-guided tractors were doing all the work). He told me you don't look at the rows. You pick a fixed point on the horizon and drive straight toward it. The moment you start watching the rows right in front of you, you drift off course.

So here's my question for you.

If busy is the goal... why haven't we arrived? Why does it never feel like enough?

And if busy isn't actually the goal, what is? What's the fixed point on your horizon? Because if you don't have one, the rows right in front of you will pull you off course every single time. Guaranteed.

What are you actually driving toward?

--Jason

PS. I'm developing a three-month Leader Academy to help you get clear on your leadership style and give you practical tools to keep your eye on the horizon. If you want to know more, just reply to this email.

Leading is Serving - exANIMO Solutions

Subscribe to receive quick, actionable leadership tips that have huge impact.

Read more from Leading is Serving - exANIMO Solutions

What matters most? Hi Reader, A line in last week's email really stuck with me. Often, we can use busyness as a way to signal that we matter and that our time is valuable. But what is the actual measure of your time being valuable? What is the actual measure of you bringing value to others? I can have a successful week by knocking out the to-do list and making sure every minute is filled, but then I find myself wondering if I've actually invested myself in the right things. For me, the answer...

The 5 Voices & Self-Awareness Hi Reader, Six weeks ago, I asked you to write down your communication strengths and struggles before we started. If you did that, pull it back out. Look at what you wrote. By now, you've read about five different voice patterns and about how they communicate, where they thrive, and where they tend to get in their own way. And if you noticed, something probably clicked somewhere along the way. A description that felt uncomfortably accurate. A blind spot you...

The 5 Voices & Self-Awareness Hi Reader, The Pioneer is the rarest foundational voice in the 5 Voices framework. Only about 7% of people natively represent the Pioneer. But if you’ve spent any time around one, you noticed them immediately. Pioneers are decisive. They’re wired for vision, strategy, and winning. When a team is stuck deliberating, the Pioneer is the one who finally says “here’s what we’re doing,” and people follow. That clarity is a relief. In moments of uncertainty, that voice...